- WHAT MAKES GREAT VISUAL DISPLAYS
Visual meaning - relating to the sense of sight. Merchandising meaning – merchandising is a market practice in which the brand or image from a product or service is used to sell another.As customers the look of the store holds the most sway in enticing us through the doors. The customer tends to sum up the initial in store encounter in ‘Visual Terms’: creating ‘DESIRE’ for a high end product is essential.
When visual merchandising has been considered properly, it projects the desired image of the brand/store to the customer. It utilizes colour, lighting, smells and sounds. It covers, floor plans, visual concepts, signage and installations.
The purpose of visual merchandising is to attract, engage and motivate the customer to making a purchase. In a nutshell, Visual Merchandising makes the store look better than it would without it, thus making a significant lasting impression on the customer.
Sladjana is a versatile creative Visual Merchandiser adept at developing creative merchandising strategy and displays to promote brand awareness and present products to increase sales. First-hand experience in liaising with buying, designing and marketing to create effective themes and plans. Offering 17 years of experience in Visual Merchandising as a Freelance Merchandiser.
SERVICES
Creating and installing window displays
Merchandising interior retail displays
Organizing retail sales campaigns with Vinyl Decals
Seasonal display promotions for windows and interior of store
Brand image alignment
Assisted in retail sales on occasion
Reliable and dependable